The variety is gaining importance in Austria. Its growth increased by 58.6% between 1999 and 2009. Requires good sites with deep, warm soils and ample water retention. Pinot Noir from optimal vineyard sites, with high ripeness, and through skilled vinification, can deliver high quality wines with good ageability – even despite that it is sensitive and a challenge to the winemaker in the vineyard and the cellar.
Characteristically, it does not have a very dark colour. Its typical aroma is discreet with notes ranging from strawberry and raspberry to morello cherry and dried plums.